The 7 Laws of Network Marketing by Anthony Powell

Author:Anthony Powell
Language: eng
Format: epub
Publisher: Made For Success Publishing
Published: 2017-04-06T04:00:00+00:00

Lake Pleasant was beautiful that Saturday afternoon, 79 degrees and not a cloud in the sky. Tony had invited a few of his top leaders from his organization in addition to Keller for a day of waterskiing on the lake, sunbathing and a few cold beverages. Tony’s boat was a 36-foot cigarette racer, fast and perfect for pulling a skier. He even had an extravagant tube that held three people that he used to tow his friends who didn’t waterski. Tony, while enjoying the fruit of his wealth, enjoyed sharing that wealth with his family, friends and business associates even more. And not much made him happier than being on the lake in the sunshine with his friends in his spectacular speedboat.

After a full day of boating, Tony and his friends went to one of the local restaurants where they had burgers, wings, and beer. They talked endlessly about the excitement they felt about their business and how technology had enabled them to grow their businesses exponentially. Keller was in awe. He knew leaders in his company who were successful, but he hadn’t ever been able to get close to them like he was with Tony’s top leaders tonight. Most of his knowledge about these people came through the company magazines, the website, and from seeing them from afar on the stage at the national events the company put on twice a year.

As they had an after-dinner drink, Tony brought up the sixth law. “Keller, these guys have all heard the sixth law, but I wanted to share it with you, with my friends here, because they have all used this law to grow their businesses to where they are making at least $40,000 a month.”

“Cool,” Keller said. “I’m all ears!”

“Okay, so the sixth law I call the law of leadership and sales. Let me ask you, Keller, which of these is more important in building a network marketing business?”

“Easy. Definitely sales,” Keller replied confidently.

Tony smiled. “Ah, not so easy. The answer is leadership.”

“Leadership? Network marketing is sales. Some people even call it direct selling now.”

“True. There are sales involved, but selling isn’t what will build you a huge business with an incredible, long-term, residual income. Leadership skills will do that.”

“How so? How do I use leadership skills when I’m out selling a product?”

“Let me be clear; sales skills are crucial. You ought to become the best salesman that you can be, for sure. But leadership skills will be what build a large organization.” Tony pointed to his friend Matt, who was sitting two to the right of Keller. “Matt makes $125,000 a month. Matt, let me ask you a question. What percentage of your time is spent working on your business now versus working on other people’s businesses?”

“Right now I spend about 10% of my time on my own business versus 90% of my time helping others build their businesses,” Matt answered.

“So you are doing more leading than selling, right?” Tony asked.

“Absolutely. But it wasn’t always that way. When I started out it was almost the opposite.

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